Renny Ramakers By Lama Alissa

Renny Ramakers is an art historian, curator, environmental trendsetter and is the co-founder and creative director of an Amsterdam based design company called Droog. Droog, meaning dry in Dutch, is a conceptual Dutch design company .It started as an anti-statement that opposed the high style and form-based world of design. Studio Droog was founded in 1993 alongside Gijs Bakker in which all of its products are based on Droog’s principle: respect for the existing context/relevance, beauty and playfulness. [1]

The company is well known for its four main goals: committed to deliver design with a strategy identity, believes that utility and relevance do not have to come at the express of beauty and fantasy, believes in simplicity ‘less is more’ and lastly is able to rethink a product or a subject and create a unique outcome that tells a story. In addition, the designers at Droog must have a background in product designing, architecture or fashion. It is essential to have a designer with a diverse work background. In the passed years Droog collaborated with designers and companies to create products, projects and interactive spaces around the world. Here are a couple of Droog’s well-known designs: Milk Bottle Lamps Chandelier, FLOW and Hôtel Droog. [2]

A Dutch designer named Tejo Remy designed Milk Bottle Lamps Chandelier in 1991. Remy arranged the chrome-topped bottles in three rows of four bottles similar to the Dutch milk crate in the old days. In a single product, 12 sandblasted milk bottles, cord, fitting and a connector join together to create light. It is considered to be a classic in the history of the modern lighting because of its simplicity and unity in a single product. The 12 lamps hang on long cables 12 at a time and can be bought for $1,900 online. This product has been featured in numerous museum collections from the MoMa to the San Francisco Museum of Modern Art. [3]

Moreover, Ramakers was asked by the government of the Netherlands to participate in its program for World Design Capital in 2014. While being in Cape Town, Ramakers says she was struck by the creative applications of waste she encountered there especially in resource-challenged areas like Khaetitsha. The core concept of the pavilion design is to use everything that is already available within the city. In that case, Droog engaged with local artisans to create a new environment for visitors to foster discussion, inspire change and exchange knowledge. The space featured a playing area for kids, a café with hanging plants and houses made from egg cartons, crates and planks. [4]

Furthermore, a new micro exhibition/shelter forever/design for refugees opened on April 14th in a 17th century building in the heart of Amsterdam. It is called Hôtel Droog and is the reversed concept of a usual hotel. While most hotels are for sleeping, this one is a place where you can come for a drink, a bite to eat, shop, exhibit your work, stroll in the garden or even a bed for the night. The hotel is open from Tuesdays-Sundays from 11AM-6PM until the 14th of May. Also, co-creation is central to Renny’s understanding of design, specifically for solving problems, as she believes that you cannot tackle big problems alone. [5]

To conclude, Ramakers’ interest in making history by stretching the borders of design thinking is one of the reasons for naming her among the 150 women who shape the world in 2014. She is an advocate for balancing functionality and beauty in her work along for the design industry. Her aim is to deliver unexpected perspectives and cutting edge content in a down-to-earth way.

[1] Ramakers, Renny. “Biography.” Renny Ramakers. 1991. Accessed May 6, 2015.

[2] “Hotle Droog.” Droog about Hotel Droog. April 1,2015. Accessed May 6, 2015.

[3] Remy, Tejo. “Droog Milk Bottle Lamps Chandelier by Tejo Remy – Stardust Moderm.” Droog Milk Bottle Lamps Chanelier by Tejo Remy. 1991. Accessed May 6, 2015.

[4] “Cape Town World Design Capital.” Droog. 2014. Accessed May 6, 2015.

[5] Renny Ramakers: A Voice for Beauty and Relevance. Indaba Design, 2014. Film.

 

 

 

 

 

 

 

 

 

 

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Bibliography

Ramakers, Renny. “Biography.” Renny Ramakers. 1991. Accessed May 6, 2015.

www.rennyramakers.com/bio

“Hotle Droog.” Droog about Hotel Droog. April 1,2015. Accessed May 6, 2015.

www.hoteldroog.com/about/

Remy, Tejo. “Droog Milk Bottle Lamps Chandelier by Tejo Remy – Stardust Moderm.”

www.stardust.com/droogmilkbottle.html

“Cape Town World Design Capital.” Droog. 2014. Accessed May 6, 2015.

http://studio.droog.com/studio/all/cape-town-world-design-capital-2014/

Renny Ramakers: A Voice for Beauty and Relevance. Indaba Design, 2014. Film.

https://vimeo.com/101720906

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