“We live with a lot of stuff. The average kitchen, for example, is home to stuff galore, and every appliance, every utensil, every thing, is compound–composed of tens, hundreds, even thousands of other things. Although each piece of stuff satisfies some desire, it also creates the need for even more stuff: cereal demands a spoon; a television demands a remote. Rich Gold calls this dense, knotted ecology of human-made stuff “the Plenitude.” And in this book–at once cartoon treatise, autobiographical reflection, and practical essay in moral philosophy–he tells us how to understand and live with it. Gold writes about the Plenitude from the seemingly contradictory (but in his view, complementary) perspectives of artist, scientist, designer, and engineer–all professions pursued by him, sometimes simultaneously, in the course of his career. “I have spent my life making more stuff for the Plenitude,” he writes, acknowledging that the Plenitude grows not only because it creates a desire for more of itself but also because it is extraordinary and pleasurable to create. Gold illustrates these creative expressions with witty cartoons. He describes “seven patterns of innovation”–including “The Big Kahuna,” “Colonization” (which is illustrated by a drawing of “The real history of baseball,” beginning with “Play for free in the backyard” and ending with “Pay to play interactive baseball at home”), and “Stuff Desires to Be Better Stuff” (and its corollary, “Technology Desires to Be Product”). Finally, he meditates on the Plenitude itself and its moral contradictions. How can we in good conscience accept the pleasures of creating stuff that only creates the need for more stuff? He quotes a friend: “We should be careful to make the world we actually want to live in.”

We live in a world where there is so much stuff, things that we do not need, but with the help of advertisements and marketing they makes us believe as if all this stuff are things we need; and with them our life would be better. The problem is that now there is too much stuff in our world, the world we are living in. Stuff that the way of its production its harmful for our environment. Everything is mass produced, and there are millions of things that we buy and in less than two months they go to the garbage. and what happen if a bug part of the stuff that goes away and that is produced is not good for us and for our environment?

In these book “the plenitude” Rich talks and explains what happened with all this stuff that we buy, from the point of vie of the scientist, engineers, designers, and artists. Rich talks about some solutions that he believe that could work for this mass production and this harmful globalization to stop. And it also teaches us in his book about awareness. 


Daniela Escobar




Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s