Eat your heart out Eddy

On the topic of America changing from a country build upon need based consumerism to one that is reliant on desire- it makes one wonder what the future is going to look like.

Edward Bernays found a way encourage economic growth and simultaneously keep the masses docile with the idea of selling them their subconscious desires. The difference is nowadays not only do people seem to know full well their deepest, darkest, most inner desires, but more and more often are these desires becoming accepted by society. We must wonder when the pursuit of fulfilling these desires will will render the use of one’s conscience as outdated and obsolete.

Kirsten Young-Clark


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