Smartphone Application for Babies by Penguin / Gayeong PARK


“The Baby Touch physical books have different materials in them such as mirror surfaces and velvets which give a baby new sensations. Touch screen devices offer a different experience of touch which allows a child to understand the cause and effect of touch. I think both are complementary experiences.”

Penguin has released one of the fist book applications designed for babies, which will help enhance babies’ visual and hearing abilities.

The ‘Baby Touch Peekaboo App’ goes live in the Apple app store today and brings to life the popular Ladybird series of books on the touch screen.

The app has been specifically designed for and tested on babies as young as three months so they are able to easily interact with the story on a touch screen device.

Simple taps of the screen make different characters appear, in lots of bold colours with sound effects.

 “We are not aware of any other apps designed specifically for babies. The Baby Touch series of books has been extremely popular since its launch in 2005 and we thought it was a good story to turn into an app…. We have designed the app in such a way that it helps develop a baby’s eye tracking skills, hearing ability and motor and touch skills.”

 Penguin said that the target age was from three to 12 months old and that babies as young as six months old would be able to operate the app without their parent’s help. The app also features an auto play tool – which allows parent to play the entire content of the app as a movie. Rafferty said electronic devices allowed babies and children to have a new tactile experience with books.

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